CITM News

Celebrations- the World Tourism Consultancy, a global tourism destinations and hospitality marketing consultancy company recently commenced its Chinese market operations by opening an office in Beijing. Beijing is the second office that the company has opened this year after Dubai. The company also has offices in US, UK, Germany, India and Turkey.  

Talking to TravelBiz Monitor Shireesh K Sharma, Chief Executive Officer (CEO), Celebrations – the World Tourism Consultancy, informed that the newly opened office in China will provide representation and consultancy to their clients who wish to acquire a share of the growing Chinese tourism industry, both inbound and outbound. “Our expertise comes from our knowledge of the Chinese market and thus helps us establish our clients in China,” added Sharma. He informed that the company will also set up offices in New Zealand (for Australia and New Zealand markets), Argentina and Ukraine next year.

The company currently has global representation and marketing accounts for National Tourism Boards of Jordan, Poland, Saxony and hospitality brands like Grand City Hotels, HRH Hotel Group, Sinclair Hotels, Samode Hotels, etc.  When asked about the response from Indian market for destinations like Jordan, Sharma mentioned that there has been almost 30 per cent increase in outbound traffic from India to Jordan in the last seven months – ever since the company had started marketing the destination in the Indian market.  “We moved three major incentive groups comprising staff of major pharmaceutical companies to Jordan recently.  Jordan is an interesting destination and food is unique,” opined Sharma.  
 

When asked about his intents to introduce new destinations and tourism products, Sharma said that the company would always look forward to take up ‘challenging assignments’. “Some of the old East European destinations and Baltic countries like Latvia, Estonia, Ukraine, Kazhakstan, etc. would be interesting in this context.  

Distinguishing the company from other marketing consultants, Sharma said that his company has the expertise in identifying the uniqueness of products and matching them with the right market and buyers. “We don’t go by the text book destination marketing techniques. When I talk about Jordan in the Chinese market, I would rather draw parallels between the civilizations of the two countries, culture, hospitality of the people, etc. instead of highlighting Petra, one of the World’s wonders. We always want to take up difficult responsibilities.  If I am asked to choose between Spain and Andalusia for destination marketing, I would go for the latter,” opined Sharma.